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SEO 2016: Learn Search Engine Optimization
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Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for those coveted first-page listings?
Well, did you know that there are over 200 ranking factors involved Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. Depending on your information when it comes to SEO, it might be outdated or just flat-out wrong.
Why is that?
Search has been evolving at an uncanny rate in recent years. If you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time on techniques that no longer work.
Google's sole mission is to provide the most relevant search results at the top of its searches in the quickest manner possible. However, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.
Since 2011,Google has tried hunt out and demote spammy sites that sacrifice user experience, focus on thin content, or simply spend their time trying to deceive their way to the top of its search results.
At the same time, Google has increased its reliance on four major components of trust that work at the heart of its search algorithm:
Trust in age
Trust in authority
Trust in content
Relevance
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Audible Audiobook
Listening Length: 4 hours and 30 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: R.L. Adams
Audible.com Release Date: June 11, 2015
Whispersync for Voice: Ready
Language: English, English
ASIN: B00ZIS7OU8
Amazon Best Sellers Rank:
I have been a full time online marketer for many years and the one thing that I have learned that is a constant in this business is that everything changes. The things that were working for me four years ago and last year, probably won't right now. This is why I have to stay up to date on the latest SEO techniques and author R.L. Adams has published a goldmine of current information in his "SEO 2016". With information on what is working today to rank a website in Google based on the current algorithm factors, this is a must-read and I am already making adjustments based on its recommendations.
SEO Optimization can be very complicated. It's not just about driving traffic to your site, it's about making sure all that traffic gets you noticed and trusted by the major search engines. Everything you need to know and understand about becoming a Google trusted site is in this book. It also covers the history of SEO and takes a very interesting look at how Google has changed the search engine algorithm to find and eliminate cheaters. I recommend this highly.
R.L. Adams has written a fantastic book containing invaluable and up to date information on all the details of the ever changing SEO Industry. If you're looking for ways to make your website more prominent, this book is your answer! It can definitely be difficult to keep up with certain details but the author has managed to cover a lot of ground from square A all the way to Z. Definitely a must read for anyone with a budding site and/or business. Highly recommended!
This book gets right to the point. I like how it explains the why so you get it right away and then moves into a lot of bullets showing the how and / or what.You can use it like a checklist or a how-to guide.I do not profess ot be an SEO expert but I find this easy to read and follow and use, much more so than the dozen or so other books I've read on SEO, several of which I struggled to complete as they were that un-engaging a read.
I purchased this because I will focus on SEO in my new role with the company. I have had experience in this, but it has been over 4 years. This book had taught me some useful information regarding Google updates and has been a great refresher in other areas.
The concepts in the book could be applied to almost any business scenario and decision making. I have shared the tools with my colleagues from marketing and advertising teams, who use them further to come up with new opportunity areas to service their clients.This book is both powerful and actionable i highly recommend this book.
This guide has so much useful information that many would not think of. It is very well explained. There is a lot of homework to do but this book helps walk you through it. Understanding the search engine is the key to success.
Wordy. "It's not easy to do SEO, it's a hard work".... let's repaet it in each paragraph. "Create content and add value! Add value.. add value..." Once more...
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